Selective works. 

Bonne Nuit is a luxury sleepwear brand that offers a transformative experience of comfort and empowerment through high-quality silk. The brand’s vision centers around instilling confidence and relaxation in everyday wear. With a thoughtfully understated visual identity that showcases a hand-drawn logo in a simple sans-serif wordmark, Bonne Nuit exudes an aura of approachability and familiarity.

An experimental project exploring typography,  composition, and color.

I reimagined the typical bagel purchasing experience by offering a practical yet aesthetically pleasing solution to the generic brown bag most bakeries use—a custom-made carrier box called Turn Bagel.

By featuring illustrations of the ingredients and their corresponding colors, Turn Bagel goes beyond just providing a container, but also adding value to the product by allowing customers to easily identify the flavor of their bagel. The design of the packaging is carefully considered to be both functional and visually appealing, creating a unique and memorable experience for bagel lovers.